Organised by University of The Arts London (UAL)
This online short course will look at the steps to design and implement effective influencer marketing strategies. You will learn about effective planning, creative strategies, building brand partnerships, and monitoring and measuring the success of influencer marketing campaigns.
The course is organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals. This online short course is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. Speakers include Gordon Glenister, Head of Influencer Marketing at BCMA and LCC staff, Dr. Sevil Yesiloglu and Prof. Jonathan Hardy.
You will learn about:
Effective strategies: the role of influencers in marketing strategies; current case studies and examples.
Brand relationships: building meaningful relationships between influencers and brands. Paid and affiliate arrangements
Creative content: production and promotion
Measuring success: social media tracking tools; key performance indicators
Who should attend this online short course?
This online short course is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work. While this online short course is aimed principally at agency staff, UAL offers another course aimed at those working in-house, in SMEs, or seeking careers in influencer marketing.
Outcomes
After this session you will:
Explore how to create and measure effective influencer marketing (IM) strategies
Gain an understanding of social media tracking
Be encouraged to think of how to apply strategies to select and build relationships between brands, marketers and influencers
Learn the importance of authenticity, fit, brand safety, transparency and trust
Have a fresh perspective on new trends and growth in IM worldwide
Be challenged on re-thinking of best practice for brand partnerships
This online short course offers:
Expert knowledge from industry professionals
Opportunities to meet other like-minded creatives
A chance to join the conversation with a live Q&A
Opportunity to upskill and develop professional practices
Participants will receive a certificate upon completion
This online short course is part of our Influencer Marketing series, other titles include Influencer Marketing for Marketers and Influencer Marketing Contracts and Compliance.
- marketing
- influencermarketing