Organised by Art Directors Club of Europe
Creativity has to be a main characteristic of every leader, a key element every entrepreneur must bring to the table. Since 2018, the Creative Incubator debates the most relevant topics in the Advertising, Design and Marketing Industries. The subject changes from one edition to another, as we carefully select the most pertinent issue of the future to be addressed in advance.
Together with Jamshid Alamuti, the programme director and facilitator, and dozens of international professionals, we research, debate, and ideate new models to be implemented in our business, applied to our work methodologies, and put into action in society. We conclude each edition with a White Paper that holds the concrete guidelines that emerge out of our work.
In the past editions of the programme we have discussed new models to design creatives organizations, how to use creativity to transform ideas into high impact actions and conscious business and purposeful organizations.
2021 Edition: "Collective Creative Culture"
In order to deal with our current and future global challenges, we need to create a culture, a united, diverse group of people with different expertise to maximize the impact we can make – all under the same flag. For this reason we need to give birth to a “Collective Culture”. As our collective will be diverse and come from various backgrounds, we will use creativity as the bridge to connect and unify.
Area of focus
We believe the world needs a holistic transformation. While we feel that each transformation journey starts at the individual level, we are realistic enough to know that in order to have an impact you need visibility, and the mass.
To make sure that working on bettering the world is done with an aligned vision, we plan to support a collective culture to be shaped. We aim to bring individuals together and create a community beyond borders, aligned with the same target. And we certainly believe creativity is what brings them together, gives them the right voice, and enables them to design the right strategy, to make their common goal and vision becoming reality.
New format
This Creative Incubator 2021 is a hybrid programme, designed in collaboration with Neural Jam, composed of highly interactive digital content made accessible to all participants. Starting the 26th of June 2021 and going until November 2021, the participants will have weekly digital live sessions, group work, project work, webinars, masterclasses and Q&As with mentors and coaches.
In total:
+20 Master classes
40 digital group sessions / project work
20 weeks access to all recorded videos, audibles and mentor presentations
Who fits the profile?
Applicants from any department of a creative organization, creatives from other types of organizations, and freelancers. Professionals involved with transformation, consultative creative solutions, and technology integration, within the Communication and Advertising Industry.