Organised by D&AD
D&AD Awards evolve every year to reflect industry developments.
This year we've adapted the awards even further to make them more accessible and affordable, adjusting the entry prices across all categories, increasing the super early bird discount to 40% and the freelancer and small business discount to 25%.
We've reinstated the separate categories for Writing, and we've added new categories for E-commerce, Gaming, Type Design and Next Photographer. New subcategories have been introduced to award cutting-edge work that is changing how brands interact with consumers as well as to recognise the work that is achieving excellence on low budgets.
In partnership with 2019 D&AD Future Impact winner Beirut’s RiverLESS Forest, now rebranded theOtherForest, we will plant a tree for every Pencil awarded.
Download the entry kit to see all the changes we’ve made to benefit you this year.
- 40% off all entries submitted by 13 January 2021
- Freelancers and small businesses receive 25% off entries
- Writing for Advertising and Writing for Design dedicated categories return
- New categories: E-commerce, Gaming, Type Design, and Next Photographer
- New subcategories include New Realities and Emerging Media, and Low Budget
- Work commercially released between 1 January 2020 - 14 April 2021 is eligible
- D&AD will plant a tree for every Pencil awarded