Organised by M&C Saatchi
IMPORTANT: Register for the event via this Zoom link here
Businesses across the globe are undergoing a level of digital transformation they thought was years away. In this webinar, we will look at some of the transformation success stories, those who have used the last six months to adapt, restructure, and in some cases, completely reinvent themselves. We will explain how the dive into digital cannot end by simply repositioning online – your marketing must move with your business. Our team will explain some of the key points of focus for your digital media strategy when undergoing a transformation. These include: 1) Adapting to a mobile-first mindset – How to reach your target audience in the most effective and relevant way possible 2) Switching to an integrated business approach – How to stop looking at your departments, channels, and insights in silo 3) Building a robust data framework – How to navigate the increasingly complex world of data to create a personalised experience Join our Managing Director of EMEA, James Shepherd, and Senior Director of Buying, Turan Kasimova, as they explain how you can use the intricacies of media to amplify your digital transformation.