Workshop
Future of Branding Week ✹ Live ✹
Organised by Future London Academy
IMPORTANT: Buy your tickets for the programme via this link here
A 5-day online programme specially created for experienced branding professionals, creative and design directors. From fresh approaches to brand strategy to building a B Corp design agency – you will learn tools, frameworks and fresh case studies from the leading creative directors in London.
Boost your knowledge about the branding process and strategy by learning from the top people in the industry. Spend a week with branding professionals from around the world, discussing hot topics and sharing your own approaches.
If you are tired of basic webinars and theoretical courses, welcome to the place where content is carefully curated to give you the maximum practical learning and advanced skills.
From retail to digital – how to create brand experiences with high ROI
Day 1: 5:00-5:45pm BST - Live masterclass by Antony Parham, Imagination
Antony Parham, the Executive Creative Director at Imagination, will host a collaborative session on how brands can succeed in a world of continual disruption. He will share how he approaches overall brand experience, consumer insights, experience strategy, and best practice experiential design, across multiple sectors and touch points blurring the physical, digital and human.
▶︎ What can make customers loyal to your brand
▶︎ How to build experiences that will stay in people's memory
▶︎ How to measure brand effectiveness
▶︎ How fandoms and campfires can take your brand further
How teams can work together to build stronger brands
Day 2: 5:00-5:45pm BST - Live masterclass by Jeremy Lindley, Diageo
Drawing from his 30 years of experience leading design both agency and client side, Jeremy brings to life the fundamentals of building great relationships, pitfalls to avoid and the results that can be delivered. Exploring Diageo’s rich catalogue of brands and award winning work this session dispels the myth of the lone genius creative and demonstrates how to put together dream teams, that ideas come from surprising sources, how to collaborate with humility and the tenacity needed to get to the best outcome.
▶︎ How Diageo selects creative agencies to work with
▶︎ What you need to know to build long-lasting relationships
▶︎ What clients hate about creative agencies
▶︎ How design can generate more profit
Type in Branding
Day 3: 5:00-5:45pm BST - Live masterclass by Bianca Berning, Dalton Maag
Why are typefaces such a valuable brand asset? Dalton Maag creates type for branding, retail, and corporate clients that perform beautifully across print and digital environments. Exploring our emotional reaction to type, Bianca Berning will take us through a interactive masterclass to demonstrate how they connect the dots between type and branding.
▶︎ How to leverage custom fonts to build your brand recognition
▶︎ What you you need to know if you want to invest into type and typography
▶︎ How type affects emotions and how to use it effectively
How to create a social-first brand
Day 4: 5:00-5:45pm BST - Live masterclass from Paddy Smith, BornSocial
BornSocial helps businesses with social media strategy and management. Paddy will share brand framework they use to create social campaigns that are culturally relevant and born out of community. He will also explain how to design something that is native to each social platform – from TikTok to Facebook.
▶︎ What's the difference between a social media campaign and a social-first brand
▶︎ How to start building a social-first brand
▶︎ Framework to understand your community, culture and distribution
Join our special guest to learn about her story of building Lumen and Mission-Driven Branding
Day 4: 11:00-12:00am Live masterclass & Q&A with Charly Lester, Lumen
Charly Lester is an award-winning entrepreneur and marketeer. She is the Co-Founder and CMO of Lumen, the first app-only dating platform for over 50s. She was named one of the Women of the Future in 2018, Women in Tech 100 in 2019, and she won a Stevie Award for Entrepreneurship for her work on Lumen. Charly will talk about the importance of mission and how to find one as well as how she build Lumen's brand without big budgets and traditional marketing approached.
Designing with purpose built-in, not tacked on
Day 5: 5:00-5:45pm BST - Live masterclass by Matthew Jones, Accept & Proceed
From being B Corp certified to donating 1% of their profit to 1% For The Planet, Accept & Proceed is a creative studio that has purpose built right at its very core. But does being purpose driven truly benefit brands and businesses alike? Creative Director Matthew Jones will discuss the importance of building purpose from the very core of your brand through to how you bring it to life for your consumers. From branding the UK’s first data rights agency AWO of Cambridge Analytica fame to developing Nike’s global Houses of Innovation, Matthew will discuss how creating for change and not just for purpose’s sake can truly elevate your brand, and how you can find yours.
▶︎ What does it really mean to have a brand purpose
▶︎ How to run strategic workshops with clients to come-up with breakthrough ideas
▶︎ How to make a great studio above and beyond just money
Organisers
- Future London AcademyNever Stop Learning
- ImaginationImagination is an independent agency that transforms busines
- DiageoDiscover Diageo, world's largest producer of spirits & beer.
- Dalton Maag—D
- Accept & ProceedCreative strategy and collaborative design
- Born Social—B
- LumenHealth, Wellness & Fitness, Mobile Applications