REDWOOD BBDO presents...
GETTING REAL: Real people, real purpose, real stories
Why more authentic marketing is the key to building brand meaning in a post-Covid world
Covid has rocked the marketing sector and permanently changed consumer behaviour. More engaged consumers now demand more from brands.
They expect brand purpose to be made real through brand action. They expect to be entertained with meaningful stories that put their needs and ambitions first. And they expect to be properly represented with people and influencers that look and sound just like them.
How brands navigate these post-Covid shifts will depend on their ability to get real and their power to tell more true stories.
This 45-minute live session on Getting Real will kick-off with the premiere of “What’s Real Now” a short film by REDWOOD BBDO based on brand new Covid-era consumer insights from BBDO Knows, the global insight department of BBDO Worldwide.
The following panel discussion will feature leading marketeers from Morrisons, Google, Pepsi-Lipton, Yorkshire Building Society as well as Melanie Norris the Head of Planning for BBDO Worldwide and MD of BBDO Knows.
Expect a provocative and inspiring conversation that explores key marketing trends including how to:
- Fuse purpose-driven storytelling into product marketing
- Create more seek-out content and branded programming
- Develop more authentic talent-driven and influencer ideas
Event host Cassam Looch will then wrap things up by fielding questions. An award-winning travel presenter, Cassam is the breakout star of Virgin Media’s TV Baftas campaign, created by REDWOOD BBDO.
This entire event will take place in a Shoreditch studio and be livestreamed on June 17th at 4pm.
Register for your free space today.
About the speakers
Mark Brayton CMO, Yorkshire Building Society
Prior to joining Yorkshire Building Society, Mark spent 18 years occupying a number of senior roles at Barclays, including building a best-in-class in-house content and creative capability as Marketing Director.
Victoire Binet Global Digital Marketing Hub Lead, Pepsi-Lipton
Vic moved from agency to client-side at Unilever in 2017, driving change across digital and social for Lipton, including most recently the anti-racism music flim Together We Hear, created by REDWOOD BBDO.
Paul Hewitt Creative Director and Screenwriter, Consultant @ Google
As well as a Creative Director with agency experience at Karmarama, Paul is a successful TV writer and playwright. He has spent the last 3 years at Google as a freelance creative consultant.
Melanie Norris Head of Planning, BBDO Worldwide
As Head of Planning for BBDO Worldwide and Managing Director of BBDO Know, Melanie is instrumental in maintaining BBDO’s reputation as the most creatively awarded global network in advertising.
About REDWOOD BBDO
Born at the BBC, raised at BBDO, REDWOOD BBDO is a creative-content agency that leverages consumer media and TV best practice to help brands tell more true stories. Our global clients include Google, Ferrari, YouTube, Pepsi-Lipton, FedEx, Mazda, HP, Dulux and Virgin Media.