Organised by The Guardian
Discover the key principles of storytelling in this impactful masterclass with Anthony Tasgal
Story is present in every aspect of our lives, and that is no less true for business. In fact, reconnecting with emotion and story, rather than solely hard facts, can weave narrative into your communications, make your pitches more persuasive, and allow you to breathe purpose into ideas.
If you’ve ever wanted to create presentations that are compelling, write emails that inspire a reaction, or pitch with real emotion, then this masterclass is for you. Join marketing, communications and storytelling expert Anthony Tasgal who will equip you with the tools to move beyond ‘too long, didn’t read’ and get you to start thinking, speaking, and presenting in stories.
Over three comprehensive sessions, you will discover the key principles of storytelling, what behavioural economics tells us about the brain, and the importance of structure when communicating your messages. You will also take part in focused group exercises where you will work through real-life examples with tailored guidance and feedback from Anthony.
By harnessing the power of storytelling, you will be able to dramatically enhance many forms of communication - including presentations, pitches, and marketing copy.
If you live in the UK, you can purchase a copy of Anthony’s new book: The Storytelling Workbook: a nine-week programme to tell your story at checkout.
This course is for …
- Professionals who want to communicate more effectively and with greater impact
- Anyone looking to connect with their audience, and stand out from the competition.
Course content
- How to avoid overloading your messages
- Strategies for being effective and efficient with your communications
- Exercise: junk the jargon
- Why story conveys meaning, emotion and empathy
- The science of story: behavioural economics and the brain
- Why the brain sees stories as patterns with meaning
- The key principles of storytelling
- Exercise: heroes, villains, quests and conflict
- Finding a voice for your brand or story
Course Details
- Date: Wednesday 26 October - Friday 28 October 2022 (3 consecutive afternoons)
- Time: 1.30pm-5pm (BST) on all three days
- Capacity: 20 tickets
1.30pm BST | 2.30pm CEST | 5.30am PDT | 8.30am EDT
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
You will be sent a link to the webinar two hours before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.
All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.