Organised by Hatch Enterprise
IMPORTANT: You must pre-register via this link
In this masterclass you will learn how to build an iconic brand using Piper’s - Building Brand Legends Framework.
About this Event
Do you want to know how to build a successful, memorable brand? If so, this masterclass is for you.
Yasha is an investor and brand communications specialist at Piper working with leading founders to help them build great brands that consumers love.
They build brand legends that allow consumers around the world to make the most of their lives, look and feel better, create memorable experiences, and minimise their impact on the environment.
Using Piper’s Building Brand Legends Framework, he will be guiding us through the importance of:
- Purpose
- Product differentiation
- Brand storytelling
- Tone of voice
- Visual identity
- Customer-centricity
- Community-building in building iconic brands
Yasha will be sharing his years of expert knowledge, tips and advice to successfully build your brand and turn it into a legend. It's not one to be missed!
About the speaker, Yasha Estraikh
Yasha is an investor and brand communications specialist at Piper. He joined Piper in 2012 and leads on Piper’s commercial due diligence in assessing the growth potential of investments by better understanding why customers love a brand and why the brand is better and different versus the competition.
About Piper
Piper are the partner of choice for ambitious founders growing global brands consumers love.
They build brand legends that allow consumers around the world make the most of their lives, look and feel better, create memorable experiences, and minimise their impact on the environment.
Founded by entrepreneurs, they are a team of brand experts who have grown over 40 global brands across 70 countries, grown digital sales by over £500m and opened more than 250 stores, restaurants and bars.
Clients include: Bloom & Wild, Frame, Propercorn and Mindful Chef