Ticket
Free
Time
 -  (BST)
Location
Online - London, United Kingdom

Organised by INTERLACED

Instagram @shop. Facebook Marketplace. #TikTokMadeMeBuyIt. Livestream shopping by appointment. These are only a fraction of the recent developments by social media companies that signal social commerce is a serious business.

Gen Z, the first fully digital generation, is expecting it too. Today’s youth has moved from e-commerce to social commerce — the practice of purchasing wholly within a social media app. It makes sense: the algorithm can learn their preferences to suggest relevant recommendations, provide a better experience and reduce the friction between purchase desire and checkout.

Join us for Holition Talks: Spotlight on Social Commerce, where we’ll hear from industry leaders in the world of social media, content, fashion and beauty about the power of social platforms to influence purchase, act as a store front and foster brand loyalty. We’ll also discuss the shopping behaviours of Gen Z, as well as the new social platforms on the block and their opportunities for brands - from Clubhouse to OnlyFans.

Who's this event for?

Marketers and brand directors from the fashion, beauty, retail and luxury industries. Anyone who is interested in fashion innovation, consumer behaviour and emerging technologies.

MEET OUR PANELLISTS:

Carrie Esser (Award winning make up artist, TikTok & Instagram influencer)

Carrie Esser is a self-taught and award winning makeup artist and body painter. With a degree in Entrepreneurship from Kent State University and a lifelong history in art, Carrie has built her creative brand Makeup Madhouse to showcase her work. As a finalist on the Snapchat Original Fake Up, it is seen that her passion is delivering unique, eye-catching makeup pieces. Carrie has partnered with brands in a range of industries including beauty, medical, manufacturing and food to share unexpected, bold content. With her social platforms reaching over half a million followers, Carrie continues to create a positive community and a safe space for those across the globe in her engagement and interactions as well as her creations.

Delanie Gulino (Account Director, OK COOL)

Delanie is an Account Director at OK COOL, a full service creative agency specialising in social strategy and content for some of the world’s leading brands. She has spent the last 10 years between Los Angeles and London, working on behalf of fashion, beauty and lifestyle brands to adapt their marketing and social media efforts to the ever-changing generation of consumers.

Geraldine Wharry (Futurist, Designer, Educator)

Geraldine Wharry is a Fashion Futurist, Public Speaker, Educator and Designer with 20+ years of experience working across the Fashion Industry. As one of the few experts with career expertise as a macro trend forecaster and a fashion designer managing collections, her work has been implemented with global leaders and has influenced agencies and brands in areas as diverse as Tech, Lifestyle, Beauty, Retail, Innovation, Electronics and Youth Culture in the USA, Europe and Asia. Her views on a future of fashion that stands at the crossroads of Tech, Purpose and Sustainability are regularly featured on the BBC, Vogue, the Guardian, WWD, Vice and other international press.

Jonathan Chippindale (Founder, HOLITION)

Co-founder and Chief Executive of Holition, Jonathan Chippindale​ formed the venture start-up over a decade ago to explore the role technology and innovation play to the modern, digital-focused consumer. Over the last ten years, the creative innovation studio has evolved into a synthesis of retail scientists, film-makers, artists, mathematicians, UX designers and other curious minds, united by digital empathy towards consumer experience.

The part think tank, part digital studio crafts bespoke experiences for industry leaders across the luxury, fashion, beauty, and art sectors who look to Holition to introduce a new dialogue with their consumers. The growing network of pioneering brands include

Hermes, LVMH, Cartier, L’Oreal Group, Estee Lauder Group, and COTY.

Moderated by Kristina Dimitrova (Founder, INTERLACED)

Kristina Dimitrova is the founder of INTERLACED – a media, consultancy and events platform highlighting the most innovative developments for the future of fashion, retail and beauty. INTERLACED is the space that brings together startups, established companies, academia and the public for discussion about the next wave of the industry. With marketing and strategy background as well as a deep understanding of digital channels, Kristina often curates and speaks at industry events. She is also a guest lecturer at Nottingham Trent University and Fashion Retail Academy, among others, and a jury/mentor for international fashion tech competitions, including Aarhus Walks on Water and The Festival of Curiosity.
  • retailmarketing
  • socialmedia
  • fashiontechnology
  • marketingstrategy
  • genz

Organisers

Attendees — 5

 -  (BST)
Holition Talks: The Future of Social CommerceLondon, United Kingdom