Organised by APA
Keith started directing video projects while he was still in high school in Chicago. He grew up with deck-to-deck editing controllers, which he tells people is sort of like “scratching or spinning records”.
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His work then and now is a visual kaleidoscope. He bends his on-camera effects as far as he can, resulting in an understated comedic edge that keeps the audience in on the joke.
Schofield’s works have been described by Anthem Magazine as “sensations that regale viewers with a joyous vitality” and by Wired as incorporating “visual gags worthy of Chuck Jones” and over the years Keith has won many awards including Cannes Lions, MVPA, MTV VMA, One Show, Clios.
To date Keith has shot campaigns for major clients including the Emmy Awards, Mountain Dew, Skoda, Dr Pepper, KSWISS, Nintendo and Doritos to name a few.