- The Relay Building, 114 Whitechapel High St, Shadwell, London E1 7PT - London, United Kingdom
Organised by General Assembly
Nothing is worse than launching a killer product or service and not being able to get people to care about it. Community management is often a hard concept to grasp — whether you need strategic or tactical help, this event will cover the breadth of conceptual topics, strategic planning, and tactical execution foundations to consider in building a community. It’s often easy to lose sight of the fact that it’s not just about building a large user base for your community, but also about sustaining the digital neighbourhood you’ve created.
Strategy Head Christian Perrins, Creative Partner Mike Petricevic & Business Director John Wilks from Waste pull on their agency experience of helping brands like Brawl Stars, Clash of Clans, Mecca Bingo and British Gas build strong online communities. They’ll also share learnings from side-projects and agency start-ups, covering communities ranging from a few hundred to over 100 million.
Using hard-won real world learnings, they’ll share their advice on the best tactics to drive reach, relevance and loyalty from communities of all shapes and sizes, with tips on how to apply these techniques to your brand.