Organised by Creative Entrepreneurs
A website is essential to your online presence as a creative entrepreneur, serving to increase brand awareness and attract new clients. However, your site only becomes really useful once you understand your web visitors’ browsing behaviour.
Google Analytics is a powerful web insights tool that all creative business owners should use. If you’ve looked into it already, you might’ve found yourself overwhelmed by the sheer amount of data at your fingertips. This Zoom Dive will explain Google Analytics in a jargon-free way and cover some of the most meaningful metrics and reports that’ll inform and enhance your digital strategy.
Expect to hear:
- An introduction to web analytics and Google Analytics in particular.
- Why you need to use Google Analytics for your website and how it can help your creative business.
- How to install Google Analytics on your website.
- The most important reports to keep an eye on.
- What specific metrics mean – like ‘bounce rate’, ‘sessions’ and ‘user retention’ – and how to read the results from your reports.
- How to use Google Search Console tools.
- The best free resources and training that’ll transform you into a Google Analytics pro.
Who this Zoom Dive is for:
Creative business owners who want to make their website work harder by utilising a free web insights tool.
About Dimitris Zotos
Dimitris Zotos is a marketing and technology professional and aspiring creative technologist. He currently works as Product Development Lead for Performics - Publicis Media, a global performance marketing company. Dimitris is also a public speaker and workshop facilitator on topics such as innovation, marketing technology and design thinking.
About Zoom Dives
Live discussions between creative business experts and our founder, Carolyn Dailey, to tackle current crucial topics that all creative entrepreneurs and freelancers need to know about.
About Creative Entrepreneurs
A first-of-its-kind online membership experience and community empowering creatives to grow their brilliantly successful businesses.
Become a member today: http://bit.ly/CE_becomeamember
This event will be recorded and the audio file will be published in our Journal.
- googleanalytics
- digitalstrategy
- digitalmarketing
- onlineevent
- onlinebusinessclass
- creativebusiness
- creativeentrepreneur
- businessgrowth