Ticket
Free
Time
 -  (GMT)
Location
Online - London, United Kingdom

Organised by TBWA\London

IMPORTANT: You must pre-register via this link

How can rights holders and brands in sports and entertainment create shared experiences to supercharge their fan engagement strategy?

The gap left by the pandemic has been felt deeply by the sports and entertainment industries, but the dramatic change or absence of experiences has also left a social and cultural void for fans across the world.
Some have grappled with attempts at being more virtual, phygital and "always on", to varying success. Bigger, bolder and more fan-centric thinking is needed to make these efforts pay off and generate the value that we believe is vast and untapped within the industry.

Now, with vaccinations ongoing and the sport and entertainment worlds cautiously planning ahead for various stages of the "new normal" that lie ahead, we want to discuss how shared experience thinking can help rights holders - and brands alike - win in all things fan experience in the 2020s.

What topics will be covered?

TRO's Head of Strategy (Sul Ahmad) and Client Partner (Rob O'Siochain) will cover topics such as:
  1. How we define and classify shared experiences
  2. The social and cultural value investment societies have in sports and entertainment
  3. How to create a game-changing fan experience strategy
Who should attend?
  1. Rights holders who want to improve, enhance and supercharge their fan experience
  2. Brand marketers who want to disrupt the traditional brand sponsorship model
  3. Anyone who enjoys dry sarcasm and unintentional innuendo

Organisers

Attendees — 6

 -  (GMT)
How to Supercharge Fan Engagement in the 2020s – with TRO & TBWA\LDNLondon, United Kingdom