Organised by The Guardian
Learn how to turn your passion for blogging into a career with award-winning blogger Charly Lester
We live in an age of blogs: we go to them for makeup tips, guidelines on starting a business, recipes and even advice on starting our own blog. If you have a blog that you’re looking to expand into a brand, or are considering getting stuck in, you will need to know how best to find your niche and widen your audience.
Enter Charly Lester, award-winning dating blogger and entrepreneur. She will teach you how to build a strong social media following for your site, as well as how to make your content more findable and shareable. You’ll also get insider tips on how to make a living from your blog through advertising, sponsored content and partnerships.
Why not take the first step towards becoming a professional blogger? Book your place now and learn how to turn your passion for blogging into a career.
Course Content
- How to expand the audience for your blog and social media platforms
- The basics of SEO: searching for keywords, assessing popularity and deciding when to use them
- Making money from your blog, including the pros and cons of advertising and sponsored content
- Setting up linked businesses and partnerships
- Exploring other opportunities, such as public speaking and writing commissions
- Tips on networking and self-publicity
- Practical exercises, including sessions where you’ll research the most successful blogs and social media in your area
- Q&A and group discussion
This course is for ...
- Anyone interested in getting started with turning their blog from a hobby into a profession
- Beginner bloggers looking to learn about how to build a following for their site
Tutor Profile
Charly Lester is the cofounder of Lumen, a new dating app for over 50s. She recently received a £3.5m investment from the owner of Bumble, and her previous companies include the international annual Dating Awards; and A League of Her Own, an organisation designed to encourage female entrepreneurship.