Organised by University of The Arts London (UAL)
This two-hour creative professional development session led by industry experts is an introductory guide to influencer marketing.
You will learn about effective planning, creative strategies, building brand partnerships, and monitoring and measuring the success of influencer marketing campaigns. The course is led by LCC staff (Dr. Sevil Yesiloglu, Prof. Jonathan Hardy) and independent Influencer marketing consultation, Scott Guthrie.
You will learn about:
• Creative content: influencer content marketing, including social media posts, layout, quality of images, etc.
• Effective strategies: the role of influencers in marketing strategies; current case studies and examples.
• Brand partnerships: building meaningful relationships between influencers and brands. Paid and affiliate arrangements
• Contractual considerations: contracting, legal obligations and best practice
• Measuring success: social media tracking tools; key performance indicators
Who should attend this session?
This online professional development short course is aimed at those working in digital marketing communications in SMEs, in-house communications or freelance roles, who seek to develop Influencer Marketing campaigns. It is also aimed at individuals who are interested in developing their knowledge and skills of Influencer Marketing to pursue careers in marketing agencies, talent agencies, in-house or independent marketing.
This online short course is part of our Influencer Marketing series, other titles include Strategic Influencer Marketing and Influencer Marketing Contracts and Compliance.
Outcomes
After this session you will:
• Explore how to create and measure effective influencer marketing (IM) strategies
• Gain an understanding of social media tracking
• Have an introduction to professional, contractual and legal aspects of IM
• Be encouraged to think of how to apply strategies to select and build relationships between brands, marketers and influencers
• Learn the importance of authenticity, fit, brand safety, transparency and trust
• Have a fresh perspective on new trends and growth in IM worldwide
• Be challenged on re-thinking of best practice for brand partnerships
Each CPD session will feature:
• Expert knowledge from industry professionals
• Opportunities to meet other like-minded creatives
• A chance to join the conversation with a live Q&A
Our creative development sessions are aimed for anyone looking to upskill and develop their professional practices. Participants will receive a certificate upon completion.
For enquiries please email ualshortcourses@arts.ac.uk.
- marketing