Organised by The Marketing Society
IMPORTANT: You must pre-register via this link here
Storytelling is one of the most powerful ways to make your brand come alive in the minds of both your current consumers, and the consumers you're trying to reach.
What does it take to tell a good story - and have it shared?
Find out on Wednesday 14 April from 2-3pm GMT when we look at how to write really well and how to engage your audience and how to build a creative & authentic content strategy.
Our speakers are:
Stewart Kyasimire, Managing Director at Create Anything and also BAFTA-nominated filmmaker and director.
Jeremy Waite, Communications Designer at IBM.
Chairing the event will be Jane Strachan, Managing Partner of PUNK and The Marketing Society Scotland Advisory Board member.
You’ll leave the session with:
- An understanding of how to create really powerful and engaging stories
- Why good storytelling is an integral tool for all brands and organisations
- What are the building blocks for creating compelling stories
- Ideas around how to commercialise and measure the success of your storytelling