Organised by The Drum
IMPORTANT: Register for the event via this link here
For highly competitive B2C industries, store visits remain key to revenue and profitability. However, most marketers do not optimize for the “last mile” that drives consumers to actually visit brick-and-mortar locations. Brands are struggling to reach customers during key purchasing opportunities. Therefore, embracing different types of advertising beyond traditional channels, such as TV and OOH, is important if brands are to set this right.
New research from Waze and Forrester suggests that reaching on-the-go consumers in the imperative “last mile” of the customer journey with location based digital OOH ads could be the solution. Brands are waking up to its power in driving visitors into brick-and-mortar stores. With more people avoiding public transport in favour of cars, catching consumers on the go also offers marketers an inventive opportunity to reach their target customers.
In this new 45-minute webinar from Waze and The Drum, you will learn how to tap into location based marketing and mobile OOH in a creative way to reach consumers on the go and re-ignite faltering in-store sales.
The webinar will explain how to:
- Address the backdrop of brands struggling to reach consumers at key moments through embracing location based marketing
- Work out how to use mobile marketing synchronized with radio and OOH in an original way to increase performance and drive footfall. We will look at how to do it right.
- Prioritise different and innovative techniques to ensure your practices not only drive sales size and volume, but also drive traffic to your locations
Waze will discuss how its platform can be harnessed to amplify traditional in-drive media to drive in-store footfall. They will offer practical advice on how coronavirus might have changed the retail landscape, and case studies of brands that have successfully tapped into this rising advertising channel using ads on maps. This webinar is for brand marketers looking to upend traditional methods to explore inventive practices and remove the reliance on traditional channels.
Thomas Hobbs, journalist hosting for The Drum
Cassandra Stevens, global commerce lead, Publicis Nigel Fung, UK sales lead, Waze