Organised by Spica Strategy Ltd
Details of the workshop:
This is a practical introduction to generate, test and implement new business model ideas with hands-on tools.
Many companies grow by investing in product innovation, such as developing new products and services, creating new features, etc. Few look into the business models as a way how the enterprise can generate new or additional revenue streams and profit.
When you look into the return on investment (ROI) of different types of innovations, investing in getting the business model right gives the highest return. In the startup world, it has been documented that the wrong business model is the #2 reason why startups fail (https://www.getautopsy.com/research/top-startup-failure-reasons)
This workshop will show you how to generate new business model ideas and how to use the methodology creatively. The workshop will also guide your thinking to improve on your current business model by combining with the most successful business models. Participants will have access to hands-on tools to generate new business model ideas. They will also have the opportunity to pitch their ideas and get feedback from the other participants and instructors during the workshop.
Finally, the participants will learn the steps on how to bring the business model to life - business ideas to business model canvas, testing and designing experiments to test the business model assumptions.
The workshop is ONLINE and will be delivered using ZOOM.
Timings: 9 June, 2021, 1830-2000 BST
Who is the workshop for:
This is a participatory and practical workshop for Innovation Managers, Brand and Marketing Managers, New Product Development Managers or Business Owners and Business Growth Professionals who are looking for inspirations and a different way of thinking to grow the business.
Key Takeaways:
- Be inspired by how successful business models can transform businesses
- Learn to develop and create a new business model for your business
- Plan the action steps from business model idea to implementation
- Known and understand the tools and templates to bring your business model to life
Your workshop instructors:
You have two instructors in this workshop.
Jen Jeng, Innovation and Business Design Strategist
Jen is an Innovation and Business Design Strategist. She runs Spica Strategy, a Brand, Innovation & Strategy Studio, specialising in the FMCG and Health & Beauty and Retail brands. She is a curious and passionate Customer experience advocate and has developed innovative customer propositions, drive organisational change and build customer-centric brand experiences for blue-chip retail brands such as Marks and Spencer, John Lewis Partnerships, Selfridges, Shop Direct Group and the AS Watson Group of companies.
She was previously a Strategy Director at Momentum Worldwide (McCann Group) and at Nteractive Consulting, leading brand and customer experience strategy for Imperial Brands, American Express, IBM and VMWare. Recently, she has been helping startups to shape their business ideas to implementation concepts. She wants to empower and equip founders to create and build successful businesses and inspire open-minded thinkers in business enterprises to develop an innovative mindset.
Find out more about her work:
https://www.linkedin.com/in/jenjeng/
https://www.spicastrategy.com/
Sam Cen, Innovation Consultant and Cross-cultural Storyteller
Sam Cen is a highly experienced Innovation Consultant. For many years, he was an Innovation Specialist Lead at REHAU, a €3.5bn turnover conglomerate based in Bavaria Germany where he has led company-wide innovation methodologies, guided multi-disciplinary groups and transformed them into agile innovation teams.
Since then, he has lectured at Hochschule Hof, University of Applied Science where he teaches Business Innovation, Innovation Methodology and Tools and the Start-up process. He is also a startup advisor offering methodological consultancy to generate, test and implement ideas.
Sam is multilingual and has assisted clients on multicultural projects in English, German, Mandarin and Cantonese. He has a unique way of bringing innovation theories and ideas to life through visual stories and drawings.
Find out more about his work at
https://www.linkedin.com/in/cenyiheng/
www.samyiheng.com
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