LIONS Live Day Five - Creative Capabilities & Processes Day Event Tickets | The Dots
Ticket
Free
Time
 - 
Location
Online - London, United Kingdom

Organised by Cannes Lions

IMPORTANT: Register for the event via this link here


14:00 - 14:10 (BST) Welcome to LIONS Live Day Five - Creative Capabilities & Processes Day

Category: LIONS Live Studio
On the final day of LIONS Live, interesting talent from all over the world will share how they are producing fast, cheap, good work right now, from home. Do we need an entirely new set of capabilities to keep up with consumer demands or can we just make some easy tweaks? This day will turn some of your existing thinking on its head and may even ask you to reconsider whether what your current way of doing things is actually the best way.

14:10 - 14:35 (BST) Mindscapes Presents the Rules Behind Breaking Creativity Rules

Talent: Yonathan Dominitz
Category: Insider Stories - Creative Capabilities & Processes
It is commonly agreed that outstanding creative ideas are those which break the rules and manifest an original thinking or innovative creative approach. Yet, looking at the process from a different perspective, an analysis of award winning top creative ideas shows that, underneath the surface, these ideas share several recurring thinking patterns, patterns that paradoxically help one to break the existing moulds and originate surprising new ideas. This session presents creative thinking patterns behind the most awarded creative ideas, and supply structured and systematic thinking tools for creating original and innovative new ideas and campaigns, which can be applied on a daily basis. These practical tools serve to boost creative excellence and fuel creative culture in everyday work.

14:35 - 15:05 (BST) CMOs in the Spotlight: Raja Rajamannar, Mastercard

Talent: Charles Day, Raja Rajamannar
Category: CMOs in the Spotlight
Join the 'CMOs in the Spotlight' to learn about how some of the world's most influential brands are tackling the here and now. In these interview sessions, Charles Day, Founder of The Lookinglass puts another CMO through their paces and uncovers the strategic role of marketing (and more specifically creativity) in driving business growth. What will the world of marketing look like in the next 12 month? How can we prepare ourselves now for times ahead? How can marketers position themselves better as business-growth drivers and enterprise-wide leaders? Join us for an in-depth look at what the future of marketing looks like, right now.

15:05 - 15:20 (BST) The New Storytellers: Gina Ehikodi

Talent: Gina Ehikodi
Category: The New Storytellers
Stories can change lives, but the world doesn't need more of the same old stories told by the same old people. The New Storytellers series celebrates the up-and-coming, lesser-known (often under-represented) voices who are creating and telling stories on their own terms, in their own way. We will unearth the most interesting and diverse voices - not just from within our industry but also from adjacent creative fields.

15:20 - 15:40 (BST) Dentsu Presents Sushi Meets AI: Seed Creativity For a Better Future

Talent: Kazuhiro Shimura
Category: Insider Stories - Creative Capabilities & Processes
When the future is unpredictable as it is today, we cannot solve problems with just logic. The need for our creativity is expanding from advertising to business, technology, and more. How can we use our skills and come up with unique ideas for a better future? Kaz Shimura will share his story of how his personal urge to eat more delicious sushi led to the development of an AI, which led to tackling business issues during the pandemic for Japan's biggest sushi chain, which then led to challenging a global resource problem. Watch this presentation to learn what future creative direction looks like, and how agency creatives can start thinking and working like a start-up founder for a better future.

15:40 - 16:05 (BST) FCB Ulka's Swati Bhattacharya - Till Brand Do Us Part

Talent: Swati Bhattacharya
Category: What I've Learnt
Swati Bhattacharya has always had one constant in her life, and it's a surprising one. Join her as she tells the tale of one particular brand that has followed her through her career from becoming the first female Chief Creative Officer in India to producing “No Conditions Apply,” raising the profile of inclusivity for single women and the transgender community, to winning two Gold Lions in 2018.

16:05 - 16:30 (BST) Day One Agency & Chipotle Mexican Grill Present How Chipotle Got Real on TikTok

Talent: Tressie Lieberman, Blake Cadwell
Category: Insider Stories - Creative Capabilities & Processes
Chipotle was one of the first brands to launch a presence on TikTok. In a little over a year, the brand has launched five campaigns that have led to more than 1M followers and billions of impressions. The emerging GenZ platform has helped drive two top digital sales days and connected the brand to its GenZ target audience. In this session Tressie Lieberman, Vice President at Chipotle and Blake Cadwell, General Manager at Day One Agency, share how the brand has broken through on TikTok and some lessons they've learned through the process.

16:30 - 16:35 (BST) SIBI: A Message to the Creative Community - Harshada Thakurdesai and Sakshi Choudhary

Talent: Harshada Thakurdesai, Sakshi Choudhary
Category: SIBI: A Message to the Creative Community, in partnership with Spotify
The SIBI video series shines a spotlight on the incredible female led networks across the world, doing great things to empower women. Our SIBI Alumni nominate their favourites and walk us through their message to the creative community.

16:35 - 17:00 (BST) R/GA Presents Designing a More Human Future

Talent: Tiffany Rolfe, Ben Williams
Category: Insider Stories - Creative Capabilities & Processes
“A more human future.” It sounds like a place we’d all like to get to, especially at a moment when so much feels disconcertingly out of our control. But what does it really mean? And what steps can we take to regain control, make conscious choices, and work to create a future we want to live in? R/GA Global CCO Tiffany Rolfe and Global CXO Ben Williams share how designing a more human future became the agency’s purpose; the principles that guide how the agency works with clients; and how those principles can be used by anyone who wants to play an active role in shaping a future that works better for businesses, brands, and, ultimately, all of us.

17:00 - 17:15 (BST) Jackman Presents the Future of Reinvention

Talent: Joe Jackman
Category: Future Gazers, sponsored by Unity
How do leaders, businesses, and brands become the most powerful and relevant version of themselves? They reinvent. Join CEO and Founder of North America’s leading customer reinvention company, Joe Jackman as he reveals four areas that are defining the future of reinvention. Learn the human-centric approach to powerful transformation and ignite momentum in ways that will keep you and your business evolving. Jackman shares the benefits of knowing who you are and what you do, the art of getting an entire organization to understand the human insights that make a company purposeful and meaningful to customers, how to build seamless customer engagements across all channels, and how to keep pace when change is coming for everyone, fast.

17:15 - 17:25 (BST) The Expert Guide on Creative Capabilities & Processes - Rori Duboff

Talent: Rori DuBoff
Category: The Expert Guide
In these wrap-up style sessions, creative practitioners and industry heroes share how they would apply each day’s content. Focussed on the “how to” angle, these industry experts breakdown the day’s learning into practical next steps. Today's expert is Rori DuBoff, managing director of strategy and innovation at Accenture Interactive. She is a strategic and innovations thought leader with over 20 years experience working in digital marketing, integrated media, experience design and emerging technologies. Hear her five biggest insights from the day and how she would advise you to put them into practice.

17:25 - 17:30 (BST) Closing Entertainment

Category: Music Showcase, sponsored by Kobalt & AWAL
Rising stars kindly close the show every day. Brought to you by Kobalt Music, today's performance comes from the talented, Delilah Montagu.

Organisers

Attendees — 9

 - LIONS Live Day Five - Creative Capabilities & Processes DayLondon, United Kingdom