Organised by General Assembly
Because the digital marketing landscape is so vast it is hard to predict what trend is going to rule the upcoming year. What one aspect of your marketing strategy do you need to make a priority? What one marketing tactic is crucial for your brand to incorporate?
Let our experts help you cut through the noise in order to spot the impactful new strategies. Join us on to hear from a panel of Digital Marketers. They will predict trends and give us insight into what they believe will be most important digital marketing strategy or tactic to plan for in of 2020. Will it be integrating conversational commerce, shifting focus to Generation Z, or increasing personalization through AI? There are so many possibilities.
While improving the personal connection your brand has to its customers is will always be a priority in marketing; some trends will last and some will not come learn from the pros on how to set your brand up for success this year.
Takeaways:
- How each marketer determines trends.
- Trends from 2019 and lessons learned.
- Predicted trends for 2020.
Speaker:
Giuseppe Caltabiano - Senior Marketing, Brand and Content Strategist
Giuseppe is senior marketing, brand and content strategist with more than 20 years’ success spearheading instrumental B2B & B2C sectors.
Today he advises agencies and high-profile global B2B and B2C brands in Tech, Financial Service, Energy, Travel and other verticals on creating a powerful global content and digital marketing strategy, including Schneider Electric, EON, Google, LinkedIn, Capgemini, Cisco, Credit Suisse, Discover Financial Services, American Kennel Club, Epicor, Experian, Grant Thornton, Generali, Amman Mineral, Motability and others. He has supported growth of B2B SaaS businesses from $1M ARR to $20M ARR.
As a renowned marketing speaker and writer, he was recognised as one of the most influential B2B marketers by companies Market Recruitment in 2019, Onalytica in 2018 and Traackr in 2016 and has achieved an essential place among the 2017 ‘Top 25 Masters of Multichannel Marketing’.
Giuseppe has an MBA from Milan’s SDA Bocconi School of Management and is trained on Mergers & Acquisitions at the London Business School. He currently lives in London.
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