Organised by The Guardian
Discover the importance of digital marketing for your business and how to budget, invest and maximise your return on investment.
How much should you spend on your digital marketing? How can you know how much to invest in order to generate more sales? What kind of budget should you put towards a campaign? The answers to these questions aren’t always clear-cut – but there are ways you can get ahead, assess your figures, and set a budget that realistically achieves your objectives.
In this masterclass with Edwina Mullins, digital marketing consultant and trainer from SocialB, you will discover how to adopt a more strategic approach to your digital marketing – and why it will help your business to succeed.
You will learn how to know your figures and align them with clear objectives, which will in turn enable you to reverse engineer the process, helping you to better understand where to place your budget. As well as receiving access to templates and strategy documents used by the experts at SocialB, you will work through a proven step-by-step process that will see you unlock the power of data to drive sales and, crucially, make every penny count.
This course is for …
- SMEs or independent businesses that want to adopt a more strategic approach to digital marketing
Course content
- Why should you invest in digital marketing?
- Researching your industry and competitors to benchmark your process
- Gathering your figures
- How to determine your digital marketing budget
- Calculating the investment you need to reach your goals and deliver return on investment
- Deciding where to spend your money
- Planning and allocating digital marketing budgets
- Building business resilience
- Q&A
Tutor profile
Edwina Mullins is a marketing leader, consultant and trainer, covering all industries but with a passion for B2Bs and NGOs. She advises clients in the best direction for their marketing, digital and social media strategies, and helps them to build a sustainable suite of digital assets for both external and internal communications. She leads a marketing team that concentrates on delivering growth and change within the tech innovation community through effective communications strategies, go-to-market insights and capability development. Outside of her positions as the head of marketing and freelancer trainer at SocialB, Edwina has a passion for food and farming; she supports sustainable and regenerative agriculture and is the acting vice president for a rural charity. She is also on the board of directors for Turtle Doves, a CIC that empowers young women to gain confidence and experience in the workplace through work placements, mentoring and training.
Course Details
- Date: Friday 2 December
- Time: 10am-1pm (GMT)
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
10am GMT | 11am CST | 2am PT | 5am ET
You will be sent a link to the webinar 24 hours and 30 minutes before the start time. Please email masterclasses@theguardian.com if you do not receive the access link 24 hours before the scheduled start time.
We aim to make all Guardian Masterclasses fully accessible. If you require any adjustments to enable your participation in this course, please get in touch with us at masterclasses@theguardian.com.
Full course and returns information on the Masterclasses website.