Organised by Workbrands
Discover how to effectively market and grow your tech business with Marketing Tech Talks!
Presented by Purplefish and Workbrands, Marketing Tech Talks aims to help tech businesses reach the next stage of their growth, with tips and advice from industry experts on PR, communications, marketing and branding.
PR for growth
Joanna Randall, managing director of communications agency Purplefish looks at how to attract staff, get the attention of investors and build a sustainable business through communications.
Logos, identities or brands – what’s the difference and should you care?
Your brand can help you make lasting connections and grow your reputation for the future. Nick Farrar, director of Bristol-based creative agency Workbrands looks at the role of brands at various stages of your business growth.
Joanna Randall, Managing Director, Purplefish
Joanna Randall is an award-winning senior communications consultant and the founder and managing director of strategic communications consultancy Purplefish. With 25 years’ experience in the public relations and marketing sector, her previous roles include head of PR at McCann Erickson and managing director of PR at ThirtyThree. Joanna, who has specific expertise in issues management and the crafting of multi-channel communications campaigns, was recognised as one of the Top 100 Influential Women in the South West in 2018 and is a dedicated mentor and diversity campaigner.
Nick Farrar, Director, Workbrands
Having spent over 20 years in marketing, Nick has an in-depth understanding of what makes brands work, live and breathe and knows exactly how to maximise ROI for clients. Before co-founding Workbrands, he was director of a recruitment comms agency and MD of an international publishing and events company. A passionate advocate for the use of creativity in strategic business thinking, Nick is well-versed in helping others tell their own story through design in a way that engages their audience.
8.30am – 9.00am – Pastries and networking
9.00am – 11.00am – Presentations from two industry experts followed by Q&A