This masterclass will demystify the complexities of what Audiovisual Production is and break down how to bring a project from idea to fruition. The course will explain the different types of Media Production – Digital, Social, Advertising, Film & TV – and will cover the various actions involved in pre-production, production, and post-production stages.
Participants will learn about the Producer role and what makes a great Producer.
What will I get from taking part?
After this masterclass, participants will have a clear understanding of what an audiovisual production involves and the difference that a great Producer can make to the whole process.
Who will be teaching the project?
Alicia Stratford is an award winning Producer who has worked across advertising, social, branded content as well as short films and music videos. She has had the pleasure of working with some of the world’s biggest brands including: Google, Nike, Universal & the NHS. A consummate professional who believes diversity in front and behind the camera is of paramount importance, as it creates the most important, beautiful and universally relatable work. She approaches production with a wealth of experience gained in both the corporate and creative sphere and loves to help bring work to life that may not historically get the green light. Awards received include: British Arrows, Shiny Awards and the Golden Halo awards.
Do I need any particular skills or experience to take part?
This masterclass is designed for all skills ranges, from beginners to experienced professionals.