Organised by Iconic Offices
You know that social media offers amazing tools to build your community and grow your brand. You’ve even mastered the art of creating engaging content. But how do you know if it’s making an impact? The beauty of digital is that it is measurable, and as the old saying goes, ‘If you can measure it, you can manage it!’ Once you understand what the important metrics and KPIs are across your social media channels, you can set goals for campaigns, report data that is really meaningful and know where to spend your money on sponsored posts to make the most of your social media strategy.
In this workshop, suitable even for beginners, we’ll explain the jargon, and why you should be eager for engagement, impressed by impressions and care about conversions!This event is taking place live from Dublin, Ireland. Please calculate the time difference if joining from elsewhere.
About the Host:
Deanna O’Connor is a former magazine editor who has worked across both women’s titles and business media. She is a seasoned broadcaster and event MC and founded The Speak Up Club as a social enterprise to empower women as leaders in business and communities, through public speaking skills. As well as offering one-on-one coaching, webinars and corporate training in public speaking, she is also a freelance editor and content creator, working mainly with blue chip corporate clients and semi-state bodies, writing about business, entrepreneurship and start-ups.
- socialmedia
- analysing
- engagement
- measuring
- productivity
- digitalmarketing
- socialmediamarketing
- professionaldevelopment
- strategy
- kpi