Organised by Enterprise Nation
A series of workshops to support young entrepreneurs in starting or growing their own business.
About this event
In this workshop, you'll discover how to grow your sales on social media with Lucy Hitchcock, entrepreneur and founder of Sassy Digital and Partner in Wine.
In March 2021, Lucy shared her story on TikTok, leading to a viral video which racked up half a million views in 12 hours and saw an item selling every two minutes. Sales increased by 1,700 % in a single day, which turned into sustained five-digit revenue every month. Soon after, Partner in Wine confirmed the iconic retailer Selfridges as its very first stockist followed shortly after by Oliver Bonas, Urban Outfitters and most recently Liberty London.
Lucy has been profiled by the BBC News, Mail Online, Business Insider, The Sun, The Daily Express, and was featured in TikTok’s Year on TikTok 2021 list. She has since worked with a number of brands including Royal Mail for Business, Aldi and Adobe. Lucy has been recently named on Telegraph and Natwest 100 female entrepreneurs to watch list.
In 2020, five months after launching, Partner in Wine had turned over £30,000. By the end of 2021, the number was over eight times that.
Key takeaways from this session:
- Hear Lucy's story on how she used social media to increase sales by 1,700% and gain over half a million views on TikTok
- Learn how to persuade customers to buy more through upselling
- Understand how to cultivate loyal customers and repeat business
- Discover how to reach new audiences and market outside of social media (brand-to-brand collaborations, building an email list, in-person events/pop-ups)
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If you have any questions you'd like Lucy to answer during the webinar, please send them to events@enterprisenation.com.
How to join the online webinar
When you register for the webinar, you'll receive your Zoom joining link to access the event. The event will begin at the time and date stated in the registration information. If you don't receive the link within two hours of signing up via Eventbrite, please let us know by emailing events@enterprisenation.com. (Note: The message may be in your junk folder.)