Organised by Contagious
IMPORTANT: Register for the livestream via this Zoom link here
Brands have to fight tooth and nail for every single sale and every single customer – but having won a valuable slice of the market, the challenge is how to maintain it. Kickstart your creative thinking with our next free webinar.
We’re launching a new series of FREE livestream sessions dedicated to helping you create campaigns that brilliantly unlock the business objectives they set out to achieve.
Starting on Wednesday August 12 at 4pm, each weekly session will focus on one of the 18 business objectives we use to tag the campaigns selected for our online intelligence and research tool, Contagious I/O.
For each objective we’ll pull together – and pull apart – the most insightful, inspiring and original campaigns and activations from around the world. We’ll share what we like, what made us think, and what you can learn from others who’ve faces similar challenges.
Like everything we do at Contagious, these sessions will draw on emerging trends, first-hand insights from brands and agencies, case studies, expert interviews and research.
We’ll do all the heavy lifting. You can just tune in and call it work.
This week’s 60-minute session is brought to you entirely free of charge. Can’t make the live date? Sign up anyway – all attendees and registrants will also receive on-demand access to the video of the presentation and Q&A, available to view (or re-watch) following the session.
Objectives Unlocked / Defend Market Share, Wednesday 19th August at 4pm (UK)
So you’ve staked out a claim on your own hard-won share of the market? Nice, but now your competitors want it back... In this session, find out what the smartest brands from Colombia to South Africa to have done to Defend their Market Share – and what you can learn from their success. What you’ll learn:
- How to find reach beyond the traditional mass media channels
- How data-driven creativity is helping brands connect with their audience
- The benefits of aligning with user behaviour
- The Contagious perspective on ‘Incidental loyalty’
- That creativity is not about your budget
- Why you should never trust your printer