-  (BST)
Zoom - London, United Kingdom

Organised by Street

on Tuesday 7th September at the usual time of 11am. We will be discussing paid media and how it can (and should) be used to help attract leads, discussion points will include:

  • The specific reasons to use paid media to drive new business leads
  • The importance of getting your content right before spending
  • How to get content in front of Heads of Marketing and drive enquiries
  • The types of paid media you should be investing in and how to make them work for your business e.g. PPC, Facebook advertising, YouTube ads, LinkedIn Ads
  • How paid media builds and the importance of investing time into it
  • Why you need to ensure your website reflects your business before committing money to get people to it (something we are working on ourselves at Street!)
  • The common mistakes people make when using paid media to drive leads

Jon Quinton, Founder of Overdrive Digital, an agency specialising in paid search and paid social campaigns, working with companies such as Liberty of London, Mamas & Papas, Virgin and more to help them grow revenue through their social and search channels. Regularly contributing to the digital marketing community, Jon will draw on his experience of not only helping his clients but also how he has used content and paid media to win new work himself. He’ll be telling us the mistakes people make so you don’t fall into the same trap!


Attendees — 14

 -  (BST)
Paid media: how it can (and should) be used to help attract leadsLondon, United Kingdom