Organised by The School of UX
A fascinating workshop on how to use behavioural science to optimise and personalise user experiences.
In this session, you’ll learn the power of the personalised nudge – that is, the power of the subconscious and how users make decisions, how you can measure this through data, and how to use it to engage your users and influence their behaviour.
Who runs it
Patrick Fagan – Behavioural Scientist at Brainchimp turning mind into magic. Author of Hooked book. Previously Lead Psychologist at Cambridge Analytica.
You’ll learn how to turn technological signals into psychological insights, turning these into persuasive and engaging user experiences; how to use behavioural science to ‘nudge’ the behaviours you want, and how to use data to do this in a personalised way.
- behavioural science principles of decision-making
- taking nudging digital
- inside Cambridge Analytica
- predicting the future from behavioural cues
- using digital footprints to understand your users
- designing personality-targeted user experiences
- the power of the personalised nudge
- faces, cheeks and eyes: New tech opportunities
- the ethics of it all