Ticket
Paid event
Time
 -  (UTC)
Location
This is an online event

Organised by Copy Unleashed

Starting a new retail venture or revisiting your marketing strategy and not sure who your target customers are?

Customer buying habits have radically shifted since the pandemic. Understanding your target market’s buying motivations, pain points, and purchasing hesitations are the key to your business’s success.

Join retail copywriter and strategist Aimée López to discover three untapped strategies for finding your target customers.

They may not be who you think they are.

Workshop overview:

During this one-hour Zoom workshop, you will learn an exclusive target audience framework that Aimée has developed from her 26 years in the retail industry. You will not find this information anywhere else!

This workshop received much fanfare at one of the biggest retail trade shows in the UK - Top Drawer.

The workshop is great for business owners, startup founders, creative service providers, and brand strategists.

A portion of the tax-deductible £14.99 tickets will go to the charitable organisation Refuge for women and children experiencing domestic violence.

About your host - Aimée López from Copy Unleashed:

Aimée Lopez is a retail copywriter and strategist with 26 years of retail experience. Using persuasive tactics based on consumer behavioural psychology, she turns your passersby into customers by using the power of words.

As the owner of Copy Unleashed, she oversees product copy for five divisions of a brand with product sales in 99 countries and 2,250 shops worldwide. She also advises on retail brand and operational strategies.

Originally from New York City, she now resides in London.

- copyunleashed.com
IG: @copyunleashed

  • marketing
  • marketingstrategy
  • smallbusiness
  • startup
  • branding
  • brandstrategy
  • copywriting
  • targetaudience
  • entrepreneur

Speakers

Organisers

Attendees — 6

 -  (UTC)
Product-Marketing Masterclass - Three Steps to Uncover Your Target CustomerLondon, United Kingdom