As we are forced to tighten the purse strings, the current economic climate feels hard to shake as people continue to re-evaluate their usual spending habits.
The soaring cost of living can upend the traditional notions of value, forcing consumers and brands to rethink what they consider important. While the price tag has long been the dominant factor in determining value, a cost of living crisis can shift mindsets whilst sparking innovation and creativity as both people and businesses are forced to adapt to changing circumstances and increasing demands.
In our research, we decode how the four dominant consumer mindsets in a crisis are manifesting themselves within the wider cultural and social context and what it means for brands.
Join us in London on 26th April, where Paul Greenwood, Head of Research & Insight, along with a panel, will discuss the concept of value and how brands can adapt to deliver modern day value through social.
Please note: due to our events being regularly over-subscribed, there is a cap of three attendees per company.