Organised by Brandwatch
IMPORTANT: Register for the event via this Eventbrite link here
Join Andertons Music, Brandwatch and immediate future to learn how to activate social and deliver fast results.
Where better to grow your direct-to-consumer brand than on social. Well, that was true at the start of the year. Since the pandemic, everyone, DTC or otherwise has flocked to social, to get closer to consumers. It’s noisy and consumer attention is proving to be the battleground.
It means DTC brands that are serious about scaling need to ramp up their social focus. It isn’t good enough to be posting products on Instagram or chasing news stories on Twitter. Social is a sophisticated machine that if unlocked, will bring you closer to buyers and grow your brand fast.
Immediate future CEO, Katy Howell will share 16 years’ experience working with brands on social (as well as 30 years in marketing) to advise on how to activate social to deliver results fast.
Andertons Music Digital & Marketing communications manager, Jocelyn Kirby will share her experiences of bringing brands direct to consumer including sharp insights from her time leading campaigns for Zoggs.
Brandwatch Data journalist, Leia Reid has dug deep into the consumer conversations to share unique social insights that you can action straight away as well as use to inform your strategy.
On the 2nd November Katy, Jocelyn and Leia will be discussing:
- Adapt or fade into the background noise: The flurry of companies moving to selling direct has seen social media profiles pop up virtually overnight. But as the dust settles how should companies move forward
- Shopping triggers on social: What has changed? How do current behaviours signal interest? A look at motivations, attitudes and the rise of the ‘movement’
- Social is innovating fast, should you?: From merchant stores and shoppable posts on Insta, Facebook and Pinterest, to AR and VR adoption to deepen the experience, social is pushing hard to increase connections between brands and consumers. But are they effective? We’ll unpick the value in chasing the new and shiny on social.
If you're looking to scale DTC with social media rocket fuel - register your free place today.