Organised by Google
IMPORTANT: You must pre-register via this link
Please note this event is for startups only.
Startup School is a set of practical hands-on trainings to advance founders and their teams by providing them with tools and skills growing startups need. The highly interactive sessions cover a range of topics varying from digital marketing, product specific knowledge to business strategy. They are delivered live to a small group of startup founders and employees by professional trainers, Google experts, and industry specialists.
Find out more about all the courses at: campus.co/startupschool.
Overview
Want to learn how to promote your brand on YouTube? This session will look at the YouTube platform, explore the opportunity it presents, and show you how you can use Google Ads to exploit these opportunities for your campaigns.
This session is all about getting to know the opportunity Google Ads can provide for your YouTube campaigns. We will explore the most important ad formats, targeting settings and the most important settings to help you on your way to creating your first campaign.
Course agenda
YouTube as a marketing platform.
Ads formats and targeting.
Setting up your first campaign.
Who should attend
Anybody who wants to learn how to get started creating their own ads to drive awareness and sales through YouTube.
What you’ll gain
The knowledge to plan and create Google friendly content that will help you to reach the customers you want to connect with.