Organised by Iconic Offices
When you think of copywriting, does your mind automatically jump to blogs and articles or do you think of shorter copy like social media posts or email headlines? Copywriting can be all of these things and more. Some people are naturals at creating snappy headlines or reeling off several pages of engaging prose, for others it’s not quite as easy. Either way, copywriting and storytelling is a crucial skill in any marketers or business professional’s toolkit.
Whether you are a curious writer, or you’re writing already particularly in a business capacity and want to expand your skills, then this webinar is ideal for you.
Amanda has almost 20 years of experience in writing marketing copy of all kinds, from blogs to website copy, whitepapers to sales emails and everything in between.
She will be sharing her methods of getting started with copywriting, how to tell engaging stories, using persuasive language, and plenty more copywriting hints and tips. Most importantly, we’ll look at how to get past the dreaded blank white screen and combat writers’ block. She will even answer the question all copywriters dread…. ‘where do you get ideas from?’
You’ll walk away from this session with ideas to jump-start your copywriting, inspiration on creating compelling stories and a fresh focus on what copy works for you, your business and your brand. We’ll even try a couple of writing exercises along the way.
This event is taking place live from Dublin, Ireland. Please calculate the time difference if joining from elsewhere.
This event is open to both our Iconic members and non-members.
About the Host:
With Amanda Davies of Green Umbrella Marketing
Amanda Davies is a marketing consultant with Green Umbrella Marketing. She has 20+ years’ experience in marketing, creating strategies and leading marketing teams. Amanda is passionate about companies finding their voice and marketers finding their potential. Bringing creative ideas to life is not always easy so any technology and solutions that help the process and make life easier are a big bonus! Amanda has a warm, approachable and inclusive style to engage the audience. There is no jargon and she uses authentic examples and context where possible. Green Umbrella Marketing is a digital marketing agency specialising in supporting SMEs to make sure they are seen and heard online whether that’s through social media, marketing training or design and print.
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