Organised by University of The Arts London (UAL)
This 2-hour webinar led by industry experts is an introductory guide to strategic influencer marketing for marketing professionals.
You will learn about effective planning, creative strategies, building brand partnerships, and monitoring and measuring the success of influencer marketing campaigns.
This is one of two webinars organised in association with the Branded Content Marketing Association (BCMA) to support marketing professionals. This webinar is for junior staff working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy work who are seeking to develop or support influencer marketing campaigns. Webinar speakers include Gordon Glenister, Head of Influencer Marketing at BCMA and LCC staff, Dr. Sevil Yesiloglu and Prof. Jonathan Hardy.
You will learn about:
• Effective strategies: the role of influencers in marketing strategies; current case studies and examples.
• Brand Relationships: building meaningful relationships between influencers and brands. Paid and affiliate arrangements
• Creative content: production and promotion
• Measuring success: social media tracking tools; key performance indicators
Who should attend this session?
This webinar is aimed at those working in marketing communication agencies, talent agencies, in-house marketing departments or freelance marketing and consultancy workers who are seeking to develop or support influencer marketing campaigns. It is most suitable for junior staff but will also serve more experienced marketers who are considering Influencer Marketing as part of their work.
Each webinar will feature:
• Expert knowledge from industry professionals
• Opportunities to meet other like-minded creatives
• A chance to join the conversation with a live Q&A
Our webinar sessions are aimed at anyone looking to upskill and develop their professional practices. Participants will receive a certificate upon completion
This webinar is part of our Influencer Marketing series, other titles include Influencer Marketing for Marketers and Influencer Marketing Contracts and Compliance.
For enquiries please email ualshortcourses@arts.ac.uk.
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