Organised by Copy Club
IMPORTANT: You must pre-regsiter via this link to attend this event
Governments around the world are developing new policies and regulation about the environment; from carbon to waste to packaging - it’s all under discussion.
New changes are beginning to catch brands big and small off-guard, impacting packaging cost and resource needs here and now. Customers have high expectations that brands are doing the right thing - but do we know what the right thing is or what packaging decisions we should make to reduce the impact of our brand and it’s packaging?
It’s imperative for brands to stay one step ahead of forthcoming changes to regulation to minimise negative economic impacts while also enabling you to increase brand loyalty.
What we'll cover
- How to get packaging right from the start
- What your packaging priorities should be and why
- How recyclable is your packaging?
- How to stay one step ahead of government and policy
- Clean communication for your brand
About the speakers
Founder and lead expert Tracy Sutton set up Root in 2013 to help organisations use less and focus on becoming regenerative, inclusive and kinder to people and our planet
A regular speaker at international conferences and a respected commentator in the national and trade media, Tracy is a high-profile industry expert at the forefront of innovative and sustainable packaging design with twenty years of hands-on knowledge.
Tracy and the Root team have delivered projects for Diageo, Pukka and Pepsico. Tracy is a regular speaker at international conferences, active in policy influence working groups and a respected commentator in the national and trade media. She is a guest lecturer at Falmouth University and a fellow of the Royal Society of Arts.
Sarah drives Sustainability Strategy and Comms at Root. She combines an extensive commercial background with 30years experience working in sustainability, retail and brand development for brands including Boots, Kingfisher and Simplyhealth.
With experience of organisations ranging from international corporates to independent digital start-ups at a senior level she is uniquely equipped to understand the critical importance of sustainability to the future of business, and to harness its impact to drive business growth.