Organised by Ad Age
IMPORTANT: Register for the event via this link here
The pace of change in 2020 has been the ultimate test of brand agility. The crisis has accelerated many changes, including how global leaders approach their marketing strategies. Those who are weathering the storm have driven an agenda of transformation that inspires, brings confidence and makes consumers’ and employees’ lives better.
84% of firms aspire to be a customer experience leader – but only 14% are actually reaching that level (Forrester). It’s never been more critical for brands to meaningfully connect with their customers, and align brand promises with customer realities.
Questions this session will answer:
- What are the immediate challenges marketers need to tackle across CX, commerce and creativity?
- In the long term, how can marketers build brands that withstand the test of time?
All attendees of this webcast will receive a copy of “Six Steps to Direct-to-Consumer Success”
Direct-to-consumer commerce (D2C) has seen growth, success (and hype) unmatched by any other area of retailing in the past decade. “The Six Steps to D2C Success” provides a roadmap for any brand or business seeking to serve customers in the direct economy, by developing better products, more quickly, at price points and with propositions that will bring new value.
In this book we show how “The Six Steps to D2C Success” must be applied to a whole business, not simply the marketing and customer service departments. Brands have to be customer-centric from end to end. In these pages we outline the skills that make D2C successful, and show how D2C theory works in practice.