Organised by Cedar
Introducing The Conscious Content Sessions – a celebration of branded content built for people, profit and planet – brought to you by Cedar and The Marketing Society
Monday 28 June 2021
09.00am (GMT) / 13.00pm (GST)/ 16.00pm (HKT)
Speaker line-up:
Sophie Devonshire – CEO of The Marketing Society and author of Superfast Lead at Speed, Sophie is a business leader, entrepreneur and brand specialist who has worked across the globe.
Marvyn Harrison – Founder of Belovd Agency, a DEI and representation partnership, providing education, training and strategy for the advancement of all intersections of humanity in the workplace.
Derek Sarno – Co-founder of Wicked Kitchen and chef director plant based innovation at Tesco, leading a vegan revolution, good for planet and people
Farid Jeeawody – Partner at Hall and Partners and recent publishers of the ‘Conscious brand index report’
Margaux Revol – The Strategy director at AMV BBDO behind the award-winning campaigns for Bodyform including Bloodnormal, Viva la Vulva and Wombstories
Kim Willis – Group strategy director at Cedar who has led the creation of Conscious Content strategies on behalf of clients. Writer for The Guardian and Independent and founder of Heroine's Journey — London's leading storytelling platform for shifting narratives around the roles of women in the world.
About the event:
Post-pandemic, we’ve seen a rush of consumer interest in brands that put social impact and sustainability front and centre, with new Cedar research revealing that 82% of UK adults agree businesses have a responsibility to make the world a better place, while 75% of respondents want to hear what businesses are doing to improve the lives of people and the planet.
It’s inspired us to launch The Conscious Content Sessions, a virtual festival that celebrates the brands and initiatives doing extraordinary things in the world of content, driving forward the triple bottom line of people, profit and planet.