Organised by The Marketing Society
For many of our members, one of The Society’s key benefits is access to inspiration and stimulation.
To assuage curious natures; to discuss what they've learned and how to turn this knowledge into business success.
A number of our members are keen readers and enjoy discussing business and leadership books. Others don’t have time or don’t read, but enjoy hearing about the insights from these books. Book clubs are also great ways to connect within a community.
That's why we've introduced our new Book Circle series. Each chapter features a published author in our community, with group conversations led by a Society Fellow. Together, we'll explore the insights and implications of the book.
Chapter Three: The 12 Powers of a Marketing Leader: How to Succeed by Building Customer and Company Value
What makes an effective and successful marketing leader? The authors of this groundbreaking book conducted a worldwide study with profiles of more than 68,000 business leaders--and discovered 12 essential traits that can make or break your success.
The 12 Powers of a Marketing Leader is the first and only leadership book for marketers based on anything like this level of research evidence.
Join us and one of the authors, Thomas Barta in this third chapter as we explore the book and how it has helped us:
MOBILIZE YOUR BOSS: Make an impact at the highest level and align marketing with the company's priorities.
MOBILIZE YOUR COLLEAGUES: Inspire and motivate your colleagues to act on your ideas.
MOBILIZE YOUR TEAM: Build and hone a winning marketing team.
MOBILIZE YOURSELF: Focus on goals that will benefit your customer, company, and long-term career.
About the Author
Thomas Barta is one of the world's foremost thinkers, speakers and writers on the subject of marketing leadership. A former McKinsey partner, he co-authored the path-breaking leadership book 'The 12 Powers of a Marketing Leader' and has consulted for some of the world's most prominent brands.
Details
Streaming virtually
Date: Friday 17 June
Time: 12pm - 1pm BST
Author: Thomas Barta
Host: A Marketing Society Fellow