Organised by Street
The New World of New Biz monthly webinar series is back for 2021!
Yet again this year we are continuing our mission to help agencies and new business professionals with fresh and empowering ideas on how to approach finding and winning more new business.
How we attract and win new clients has probably now changed forever, and for most agencies winning new business is more important than ever. So each month we will be here to bring the agency community together and learn the tactics and approaches that are really working, to help you and your agency succeed and grow in another year of change.
In each monthly session we’ll be speaking to Brand side clients as well as New Business Directors, Agency Leaders and New Business Platform and Tech Specialists to find out what sales and marketing tactics are working (and which one’s aren’t) in the ever-evolving world of agency new biz.
We’ll be asking the panel how things are changing, and where you should be focusing your efforts to build a healthy pipeline and ensure new possibilities and opportunities are unlocked to help drive that all important revenue for your business.
Joined by:
Graham Goodkind, Chairman & Founder at Frank PR, a global creative agency with clients such as Aldi, AO, Burger King, Coty, and Deliveroo. I’m a massive fan girl of Frank PR, so I’m super excited that Graham is joining us. As well as being a non-exec he is of course a PR man at heart and will be sharing how Frank grew their own brand, as well as how agencies should do PR and fame better themselves, uncovering the ‘unnormal’ way of doing things when marketing yourself.
Wayne Silver, Integrated Marketing at tigerbond, will be telling us about managing a PR crisis, having just done it themselves, which spearheaded a rebrand from Beattie to tigerbond within 6 weeks start to finish, so tune in to find out all about what happened there! Wayne has over 30 years’ experience working with clients such as Virgin Interactive, Epson, Hoover Candy and BUPA, sitting on many awards panels, so he’ll be sharing what judges are looking for as well as how you can get everyone in the agency to be part of the PR engine.
By attending the session you’ll learn:
- The different ways to make your agency famous, attracting those all-important prospects
- How to use PR to raise your agency profile and keep your name front and centre
- How to develop a content strategy that gets you fame
- Why PR should be seen as a priority
- How to get clients involved with promoting your agency
- What awards and publications do brands want to see you appear in