Organised by The Engine Group
It’s summer time, and as we open back up it’s crucial we continue to focus on who the post-pandemic consumer is and, more importantly, how we need to adjust to reach them where they are today. Don’t miss out on ENGINE’s three-part webinar series covering how to be present with your consumers, optimizing your data strategy, and how you can obtain consumer insights faster.
For generations, survey data has been the predominant tool for addressing most business questions related to marketing, branding, and customer experience, despite fact that it doesn’t always provide the best answers. In the past several years, though, alternative data sources (and the technology to harness them) have emerged as alternatives to more traditional survey methods.
Join ENGINE’s Head of Data Strategy and Analytics, Andy Davidson, for the second webinar in our series, "The Power of Alternative Data Sources," on July 28 at 1pm ET. We'll share best practices for how to achieve the powerful benefits offered by these sources.
During this session, we’ll discuss:
- The benefits of alternative data sources
- What to keep in mind to effectively leverage these sources
- Real life use case scenarios