Organised by Ukie
Join Adam from Xsolla & Shed from BOOST for a deep dive into how to create long term community following for your studio/project.
About this event
Thriving Communities in a Changing Industry
What to expect from this session: Join Adam and Shed for a deep dive into how to create a long term community following, no matter how big or small your project/studio is.
Adam Phillips (Xsolla), an industry veteran with 26 years of experience in gaming will deep dive into the art of community building. This part of the session will equip you with the tools, strategies, and mindset needed to foster long-term loyalty and gain the ability to build and mobilise a community. Adam will share real-world examples, key lessons learned, and practical recommendations drawn from decades of hands-on experience. You’ll walk away with a clear understanding of not only what to do—but just as importantly, what to avoid—when creating a community that thrives.
Shed Wilson (Boost Communications) will go on to talk about how developers and publishers can harness live events, entertainment marketing, and regular, interactive streaming to build engaged communities around their games. With a focus on authenticity and trust, this talk explores practical ways to connect with players and turn audiences into loyal advocates.
About Xsolla: Xsolla is a global leader in video game commerce, with a robust and powerful set of tools and services designed specifically for the video game industry. Headquartered and incorporated in Los Angeles, California, we operate as a merchant of record and have helped over 1500+ game developers and publishers of all sizes to fund, market, launch and monetize their games globally across multiple platforms.
About BOOST: With 30+ years' combined experience in video games and entertainment, BOOST is a unique agency that brings together a powerful blend of communications, streaming and live events. BOOST is the brainchild of Becky & Shed, two video game industry veterans who've worked on some of the biggest brands in gaming and entertainment including; Disney, Microsoft, Sega, Square Enix, Marvel, Hasbro, plus many more.
This session is part of Ukie's Games Insight Month 2025, a series of curated webinars throughout May 2025, aiming to equip businesses with vital knowledge and insights from leading industry experts on challenges faced collectively within the industry. Each session will comprise of a 40-45 minute webinar, followed by Q&As from the audience and will be recorded and hosted on our UkieTV channel on YouTube.