Organised by Future London Academy
Sign up via the Eventbrite link here: https://bit.ly/3dUUhJu
FREE – Tickets are limited so hurry!
Join us as we host Sébastien Van Laere for a masterclass on the future of brands and how to use trends to inform your future brand strategy.
About this event:
Sébastien will discuss how the future for brands will be more, intimate, immersive and interactive, as well as how we can better understand future consumers, category and culture to communicate better with customers.
Sébastien is the founder of Superframe, a strategic consultancy that uses foresight to empower organisations to shape a better future.
After more than a decade of using insight and foresight to develop brand-, innovation- and business strategy for some of the biggest global brands, he started Superframe to help companies be more resilient. He has worked globally with senior business leaders across sectors including consumer technology, fashion, luxury, retail, place-making and media.
In his works, he uses trends and insights from experts and early adopters to paint a picture of possible futures. Through this foresight, he opens up people’s mind to new possibilities and how to capture these. Sébastien believes that by strongly connecting the future and the present, businesses create a long-term view that improves short-term performance.