Livestream
Understanding Allyship
Organised by Canvas8
This is a virtual event - sign up here: https://resources.canvas8.com/deep-dives
The momentum around the Black Lives Matter movement is mobilising people around the world to confront the hard truths around systemic racism. Governments, institutions, and legacy businesses are grappling with their racist past – or present.
But because both COVID-19 and Black Lives Matter have heightened consumer expectations for corporate social responsibility – intensifying scrutiny, and turning up the temperature on backlash – organisations are receiving mixed signals and unclear direction around how to show up.
Businesses are increasingly interested in developing a long-term strategy around allyship, not just responding to calls for action in the moment.
That’s because Gen Z are the most diverse cohort in US history, and Gen A are set to become even more so – all while we see a major shift in geopolitics, bringing non-white perspectives to the fore. In other words, the future will only get more diverse.
With demands rising for immediate and lasting action for social change, how can brands authentically show their commitment to the cause?
Join our expert webinar panel discussion to:
- Identify changes in people's priorities and behaviours
- Explore what allyship is, and how it differs from inclusion, philanthropy, and other forms of CSR
- Evaluate how can brands legitimately participate in allyship
- Learn what consumers don't want to see in brand activism
- allyship
- diversity
- equality
- equalityinthecreativeindustry
- diversityandinclusion
- diversitymatters
- diversitynow
- diversityequality
- advertising
- strategy