Organised by Dentsu Aegis Network
IMPORTANT: Register for the event via this Zoom link here
As audiences become more culturally aware than they have ever been before, value-led talent – changemakers, activists, campaigners, authors and educators – with purpose-driven content are being platformed.
Wielding strong values and unwavering voices, value-led talent are dismantling the false realities and facades that stereotyped “influencers” have been criticised of. They are dedicated to driving impactful change in their industries, communities and the world, and positively shifting the thoughts and behaviours of their audience through raw, unapologetic content.
Redefining what it means to be an “influencer”, value-led talent are creating opportunities for brands to be part of more meaningful conversations with consumers, with relationship building, brand loyalty and value alignment being the key performance indicators above sales and clicks.
So how can brands adapt to this shift in consumer values and play the long-term game in their influencer marketing strategies?