Workshop
Visual Design Fundamentals
Organised by General Assembly
About This Workshop Series
Are you a visual thinker looking to understand more about the world of digital design? Have you been wanting to learn some of the fundamental programs and techniques that designers currently use to bring their ideas to life?
Whether you’re creating a digital product, an ad campaign, or a presentation, strong visual communication is critical to convey ideas in meaningful and compelling ways. Visual design skills are also a powerful extension to a variety of professional backgrounds. According to Burning Glass, hybrid jobs - which are rapidly increasing in value - are multi-disciplinary and require a wide set of skills from different fields. So whether you’re looking to up your game (and your job title), make a career switch, or are just starting out, it literally pays to know what skills are needed as a visual designer.
This Visual Design Fundamentals Workshop Series is the interactive and hands-on way to learn the fundamentals of visual design. We will cover the essential aspects of visual design, leaving you with a deeper understanding of how effective designs are actually created, from research to final mockup. You will dive head first into tools and techniques, skill up with exercises, and by the end of the day you'll come away with knowledge on how to create beautiful, stand-out work that can live anywhere across the content spectrum, and drive results.
This workshop is for beginners. No prior knowledge or experience required.
Takeaways
- Learn the fundamentals of go-to tools for digital designers.
- Touch on essential design principles including composition, colour theory, and typography.
- Explore the basic techniques and theory behind effective UX/UI design.
- Learn the basic stages of the digital design process (research, ideation and prototyping).
- Learn to create powerful designs that can be applied to any form of content, including websites, marketing materials, and social media.
Preparation
- This class is taken completely online via Zoom.
- We will provide a link to the session 24 hours before & again, on the day of the class, to the email used to purchase a ticket. If you have signed up on behalf of a friend or colleague, please forward along this information.
NOTE: this class will not be recorded, however, slides will be sent within 7 days following the session.
About the Instructor
Ana Bernardo
Senior UX Designer, Red Badger
Ana is a human-centred designer, with a passion for design education and design thinking.
She has worked in small start-ups as a UX design team of one, as well as in big corporations part of a big design team. Some of the brands she has worked for are Barclays, BT, Kurt Geiger and Nando’s.
Currently she is a design consultant, experimenting with Just in Time UX Design and understanding how you can add research and data driven decisions to fast paced digital product development projects.
She is passionate about design education and the power of design - design is not only for designers!