Organised by University of The Arts London (UAL)
This two-hour webinar will focus on visual merchandising trends, techniques, and principles for online and digital retail.
We will explore how to apply visual merchandising techniques and principles to E-Commerce and how we can transfer the customers' in-store physical experience to digital retail.
We will explore how to make the customer engage with theatre and newness and how this can help drive sales opportunities, as well as reflect your individual brand image online.
Who should attend this session?
This webinar is aimed at Visual Merchandisers, Digital Marketing Teams, Retailers, Independent Business Owners, or those who aspire to work within the Visual Merchandising, Retail and Digital industries.
Outcomes
After this session, you will:
- Have an insight on how to apply Visual Merchandising principles across E-Commerce and Digital Channels
- Gain an understanding of how to create a strong brand presence through effective Visual Merchandising techniques, combining both in-store and online retail experiences
- Understand the importance of treating your home page as your store window, creating a sense of theatre for the customer online
- Be encouraged to think about how to apply effective link selling techniques digitally on online platforms
- Have an understanding of the importance of digital product positioning to maximise your customer’s focus
Each webinar will feature:
- Expert knowledge from industry professionals
- Opportunities to meet other like-minded creatives
- A chance to join the conversation with a live Q&A
- Our webinar sessions are aimed at anyone looking to upskill and develop their professional practices.
Participants will receive a certificate upon completion.
Our webinar sessions are aimed at anyone looking to upskill and develop their professional practices. Participants will receive a certificate upon completion
For enquiries please email ualshortcourses@arts.ac.uk
- visualmerchandising
- retail
- retaildesign
- trends