Organised by The Guardian
Explore the power of visual storytelling and use it to create compelling presentations that resonate with your audience.
Death by PowerPoint – we’ve all experienced it. Slide after slide of bullet points, dense pieces of text and visuals that seem to be irrelevant. As someone who needs to communicate a key message with impact, how can you create compelling presentations that show rather than tell?
We remember visuals more than we can recall blocks of copy. In this hands-on masterclass with data visualisation expert Laura Knight, you will focus on the strategies that will help you to establish the key points of your story and identify the best way to tell your story visually.
You will learn how to understand a specific audience, identify your key messages, explore visual metaphors and storytelling structures, and plan a presentation that will communicate your ideas more effectively. You will underpin your learnings by taking part in practical exercises, and you will receive invaluable feedback from Laura and your peers throughout the evening, working collaboratively to develop ideas and plan your presentation.
Whether you’re a student presenting research, an entrepreneur, a marketer or a designer, this masterclass will help you understand how to translate seemingly dry data into visuals that will inspire and inform your audience.
Course Content
- Understanding visual storytelling
- Exploring visual metaphors
- Presentation formats and structures
- Frameworks for transforming the verbal to the visual
- Planning your presentation
- Q&A
Tutor Profile
Laura Knight is a designer and educator whose research explores the relationship between visual representation and knowledge. She is a Senior Lecturer in the Graphic Design Department at University of the Arts, London. She was previously the Design Director at Data Design Studios where she worked with global clients to tell visual stories with data and images. She continues to work as a consultant and trainer, supporting teams in organisations and businesses worldwide to develop their capacity in visual storytelling and information design.
Course Details
- Date: Tuesday 6 December 2022
- Time: 6.30pm-9.30pm (GMT)
6.30pm GMT | 7.30pm CET | 10.30am PST | 1.30pm EST
This masterclass is available globally. If you are joining us from outside the United Kingdom, please use this time zone converter to check your local live streaming time.
You will be sent a link to the webinar 24 hours and 30 minutes before the start time. Please email masterclasses@theguardian.com if you have not received the access link within one hour of the scheduled start time.
All Guardian Masterclasses are fully accessible but please contact us at masterclasses@theguardian.com if you have any queries or concerns.