Organised by The British Library
Successful organisations know how to tell their story. They understand what their audience needs and they understand how to communicate that with a minimum of fuss. That, essentially, is the secret of good branding. This workshop will teach you the principles behind successful brands and give you practical tips to shape your own story without spending a fortune.
Join branding experts Michael Murdoch and Robbie Dale to understand how you can create an organisation that people fall in love with so you can...
- Improve your marketing
- Make more sales
- Attract the best talent
- Pitch to investors with confidence
In this workshop you’ll learn...
- The six key questions you need to answer to better tell your story
- How to answer the questions via tips, exercises and case studies
- How to articulate your Value Proposition clearly and succinctly
- How to test and validate your ideas about your brand
- How to differentiate your brand and stand out from the competition in the real world
Plus, we’ll provide you with a downloadable appendix full of online resources, case studies, worksheets, videos, templates and other tools that will make it easy for you to build on the foundations laid down in the workshop once you’re back at your desk.
Why attend?
Our session has been built on over 30 years combined experience working with hundreds of businesses. So whether you’re planning something new, just starting out or looking to refresh and existing brand, we have the framework and plenty of ideas that will help!
Key Details
- Date: Friday 23 September 2022
- Time: 10:00am to 12:00pm (including open Q&A, bring your questions!)
- Price: From £10
- Where: Online via Zoom (link will be sent in advance of the session via the email you provide)
- Only 100 spaces, so be quick
About your speakers
Michael Murdoch:
Michael founded The House branding and marketing agency in 2009 and has been a Brand Strategist for nearly 20 years working with emerging and established organisations around the world like NHS, MTV, Diabetes UK, Sanyo, Fairtrade and Nokia to smaller startups like Franklin Scholars, Mixcloud and Olive Branch. Michael has won awards for his work and helps clients find their full potential, taking them step-by-step through their projects in partnership with them. Graduating from courses at Central Saint Martins, UWE and Oxford University, Michael loves working with entrepreneurs and hopes to pass on his skills and expertise on to help them be the top 10% of organisations that succeed.
Michael's Linkedin
Robbie Dale:
Robbie is a creative director and writer with nearly 20 years experience who was named in both the inaugural BIMA Hot 100 and Drum Digerati for his input into the British digital marketing industry. He has won more than 50 awards for creativity and effectiveness, is an alumni of the prestigious Marketing Academy scholarship and has helped many organisations - from charities and startups to the likes of Microsoft, Lego and the BBC - connect with their customers in interesting and impactful ways.
Robbie's LinkedIn
About the BIPC
Don’t forget we have over £5m worth of online market reports from top publishers Mintel, Frost & Sullivan, Euromonitor amongst others, company data for over 144 million UK and global companies, over 60 million patents and more. With a Reader Pass you can access all of these resources for free before or after your workshop (or in the break if you can’t keep away!) and get your business ahead of the competition.