Organised by UXPressia
Building a journey map and finding improvement ideas is not the final step of a customer journey mapping project but the beginning of the next stage: implementing these changes.
The talk will provide valuable insights on how to effectively implement changes after mapping the customer journey. It will be especially relevant for service designers who struggle with implementation and fail to demonstrate the impact of their journey mapping activity.
At the session, Oleg, an experienced service designer, will emphasize the importance of people in the success or failure of a project. He will provide practical advice on engaging sponsors and selecting the right team. Oleg will also discuss why having a product owner is essential for a successful implementation.
The speaker will draw on real-life cases from his own experience working with mature organizations and startups to illustrate his approach.
š In addition, attendees will learn:
š¹ what makes an ideal first project,
š¹ how to engage stakeholders effectively,
š¹ and how to choose the right team for the exercise.
By attending this online talk, you will gain the skills and knowledge needed to successfully implement changes after mapping the customer journey, thereby ensuring the success of your projects.
The session will be followed up with the Q&A, so make sure to join live š
š¤ About the speaker
Oleg Koss is the founder of Lanka.CX and co-founder of the Ukrainian chapter of the Service Design Network. He has extensive experience in customer experience and a strong business background. Last year, he focused on designing new products and services in Ukraine, services for refugees in Europe and researched philanthropists who support the Ukrainian Army. With a strong business background, Oleg has is working with top companies in Ukraine, as well as international companies, NGOs and startups. Oleg is passionate about people and evangelizes customer experience in Ukraine, making a positive impact on businesses and organizations.
About organizers
UXPressia is an all-in-one cloud solution for understanding customer, user, and buyer experience, engaging teams, and driving successful digital transformation. Visualize your customers' journeys, create personas and impact maps, analyze touchpoints in multi-channel interactions, and invite teammates to collaborate in real time. Export designer-quality maps and personas and present them right from your browser online.
The event will be recorded!
- cjm
- customerexperience
- cx