Organised by Copy Club
IMPORTANT: You must pre-register for this event via this link here
"Fix influencer marketing" is on the to-do list for marketers across the globe this year. No surprise there, with brands globally set to spend $15 billion on influencer marketing by 2022. With spends spiking and many brands aware of the channel's immense potential, answering the following question is more relevant than ever: But can you even measure the value of influencer marketing?
Spoiler alert: you can. Join the session to stop relying on instincts and start seeing real impact from your campaigns.
This session will cover:
- Sharing experiences of working with influencers
- The world of influencer marketing
- Getting the most out of Earned Media
- Taking it to the next level - Paid media
- Setting the right KPI's to measure success
About the speakers:
Mona spent the last 4 years growing sustainable businesses, including subscription DTCs ODDBOX and allplants where influencer marketing has managed to create brand momentum and drive growth.
Charlotte co-founded VIP marketing agency Project X 4 years ago after working in Talent Management with names such as Meghan Markle, Lily Cole and Jack Monroe. She saw a gap in the market for an agency that works across micro-influencers to A-listers with no roster.
Together they will shed some light on the myths around influencer marketing and share best practices they've learned throughout the years on how to do influencer marketing the smart way.